Synack at RSAC 2025 window art

Synack at RSAC 2025

RSAC, held annually at San Francisco’s Moscone Center, is a leading cybersecurity conference driving collaboration and innovation.

Synack takes over Fogo de Chão, the Brazilian Steakhouse, a prime spot near the venue that’s become a go-to hub for RSAC attendees and sponsors.

CARPE DIEM

AI is Now. Prepare for the Future.

My role: Concept, creative direction, design

Designer: Nervin Siasoco

Event managers: Diane Braga, Andie Moran

Production: ProExhibits

Lighting: Owl Vision

GOAL

The objective was to create a fun, dynamic and engaging environment that encouraged networking and attracted new customers. 

CONCEPT

We created the theme “Carpe Diem. AI is Now. Prepare for the Future.” to emphasize that AI is no longer futuristic—it’s mainstream and rapidly advancing. Inspired by the Roman concept of seizing the day, the theme draws on strength, honor, and combat, resonating with both the Public Sector and commercial audiences who see themselves fighting the good fight in a global battle.

SOLUTION

I transformed the restaurant into a dynamic and immersive space. I’ve added architectural elements and ornaments throughout the graphics to allude to ancient Rome. The columns were dressed like the interior walls of a palace. Drapes added an intimate yet powerful feel to the space. A mural with sunlight coming through the ancient Roman columns covered a big wall as if opening a space to the outside. 

Lighting played a critical role in the interior. Strategic lighting highlighted the Synack logo, while uplighting the drapes created a dramatic yet inviting atmosphere. 

IMPACT

Social media posts and personalized emails generated an enormous interest in themed events and a party. The registrations for each event were full within a couple of days. 

A long line of visitors outside of Fogo de Cháo indicated a massive interest in attending the events. 

Scroll down to read what people were saying.

Moodboard

To create the visual theme, I put together a moodboard based on my research of the Roman Empire and the values of gladiators (strength and honor). Inspiration came from Roman architecture, interiors, fashion, and furniture. The color palette drew from the emperors’ clothes (purple, red, gold) and the gladiators’ attire (blue, red). For typography, I selected “Roman New,” echoing the stone-carved inscriptions of the era, paired with a clean sans-serif, Eurostyle, to add a contemporary, tech-connected touch.

Website, social media posts, advertising, emails

Colors, ornamentation, and typography ensured a cohesive look throughout the visuals. Digital assets were closely tied to the environmental graphics, creating a visual story and immersive experience.

Social media posts and personalized emails generated an enormous interest in themed events and a party. The registrations for each event were full within a couple of days.

Web production: Karina Shabelsky

The huge windows along the street provided the best opportunity for messaging about Synack’s products and offerings. 

Right as you enter the restaurant, there’s a corner with windows to see the kitchen. I saw it as an opportunity for the theme graphic . We covered this corner from floor to ceiling with the stretched fabric illuminated by the spotlights. As visitor
Registration desk
A mural with sunlight coming through the ancient Roman columns covered a big wall as if opening a space outside. I used AI to create this mural.
Directional signage featured backgrounds reminiscent of ancient Roman scrolls, with consistent use of ornamentation and typography tying them to the overall graphic theme.
The “Women in Cyber” executive panel featured five influential women sharing insights on how female security leaders are evolving strategies to address today’s challenges. The backdrop with the dramatic red and orange uplighted drapes created a po
Shown in this photo: the left wall of the corner.
Ancient Roman cornice, carved out effect of Carpe Diem and Synack logo on the columns.
We have acknowledged our sponsors on multiple meter panels. I used a marble background paired with antique gold type treatment, maintaining this style consistently across all graphics.
Synack offered sponsors spaces at the restaurant, like booths, to build business relationships, demo new products, or have a quiet environment for meetings with their prospects or customers. I’ve created the space separators with ancient Roman-inspi
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The menus also echoed ancient Roman scrolls, unified by ornate details and typography.
Whiskey Tasting event was accompanied by a Jazz band.
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A large number of visitors were engaged in the meaningful conversations.
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The morning coffee and an afternoon ice cream were served at the door on the theme-branded carts. The ornament and gold were carried consistently across all design elements.

What people are saying

“Your concepts are always so fab!”

“The space was beautiful, the engagements were meaningful, and people had fun.”

“You brought the Carpe Diem creative to life. Your passion and heart for perfection set you apart!”

@Diane Braga and Inna Knysheva

“A next-level dynamic duo for excellence =)”

“Another flawless experience delivered with heart, vision, and execution that sets the bar.”

“The experience, community and content are unmatched.”

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