Synack at Black Hat 2022
Black Hat is a leading, highly technical infosec conference that brings together thought leaders from all facets of the infosec world – from the corporate and government sectors to academic and even underground researchers.
Black Hat is the biggest event of its kind, unique in its ability to define tomorrow’s information security landscape.
“It’s a Jungle Out There”
My role: Creative concept, design lead, supervision of production
Event Manager: Diane Braga
Designer: Britton Smith
Production: ProExhibits
GOAL
The goal was to create an engaging, fun experience to attract new customers and researchers.
SOLUTION
Inspired by the theme, I made the Synack booth “It’s a Jungle Out There” fully immersive, engaging all five senses.
Twelve-foot walls and abundant plants, combined with a hanging tree canopy, created the illusion of a lush forest, while scents, wildlife sounds, a waterfall, and tropical cocktails enhanced the experience.
IMPACT
Visitors left with a memorable, multi-sensory encounter that reinforced the brand and drew attention on the show floor.
The Black Hat buzzed about our booth. Scroll down to read what people were saying.
What people are saying
“I want to speak with the person in charge of your exhibit. I need clients like Synack who think outside of the corporate box.”
Exhibit Brand Agency
“Can I speak with someone in Marketing? I want to work for a company like this!”
Events contractor
“I don’t have any questions, but I just want to sit here and be in the environment.”
Attendee
“You know you are doing something right when another marketing person comes up to you and says she did her own poll in her booth and asked which booth stood out…and all the people said Synack.”
Synack’s Marketing Manager