I led two major rebrands at Polycom. The latest one was the transition to “Poly” after the Plantronics acquisition.
Developed brand systems that communicated human-centered technology while honoring both companies’ heritage.
Oversaw design execution across digital, marketing, and product touchpoints.
Poly Brand
My role: Creative direction, design
Designer: Nervin Siasoco, Tiffany Lee, Chris Denny
Photography: Brandon McGanty, Katie Larsen, Nervin Siasoco
Partnering with the agency, I led the creative transformation of the brand from product-focused to human-centric, guiding my in-house team through strategy and execution to maximize audience impact.
Directed in-house team to produce all customer-facing and internal assets, including digital ads, event materials, marketing campaigns, partner programs, and merchandise.
Developed scalable templates and streamlined workflows in collaboration with marketing operations to improve efficiency and consistency.
Balanced inspirational creative direction with hands-on design to bring concepts to life, combining conceptual strategy with practical execution alongside a small, passionate team.
Poly Solutions on Zoom Platform
GOAL
The goal was to showcase how Poly products can be used in rooms of any size in the office. All featured Poly products are compatible with the Zoom platform.
SOLUTION
Directed the videographer to ensure consistent furniture choices, demonstrating how these solutions could be implemented across a variety of room sizes within a single company.
Produced a video alongside static images to showcase products across multiple meeting rooms.
Assets were deployed across the website, sales presentations, and social media, enhancing visual impact and engagement.
My role: Concept and creative direction
Video: Wesley Meeks
Poly Photography
I directed the photoshoots to showcase Poly technology in authentic, real-life settings with artful yet realistic photography.
I chose naturally lit venues and, when locations weren’t available, created sets—like converting a hallway into a call center—to authentically represent modern workplaces.
Through a photojournalistic style, diverse casting, and intentional wardrobe choices, I ensured the images captured how people collaborate today—professional, casual, and real.
