Under the theme “Empowering Women in Cyber,” Synack and Nasdaq hosted a NYC networking event where influential women shared leadership insights, career advice, and perspectives on current cybersecurity trends.
“Empowering Women in Cyber”
— Networking Event
My role: Creative concept, design, and creative direction of the video
Event managers: Diane Braga, Andie Moran
GOALS
Provide a platform for women to expand their networking and career opportunities in cybersecurity
Encourage the next generation of women to take on leadership roles
Strengthen the Synack brand awareness
SOLUTION
I created a powerful yet elegant visual theme to evoke confidence, inspiration, and sophistication.
My challenge was to make it look fresh and aspiring without stereotypical “cyber” graphical elements. I chose the color to be a key player in this art. I experimented with a variety of reds, from strong pink to dark purple.
The Script typeface in gold color added freshness and elegance.
The young model’s expression added a sense of aspiration.
Video
We had an opportunity to feature a video ad on the Nasdaq Tower in Times Square.
Times Square is the #1 most Instagrammed intersection in the world.
I leveraged this opportunity to elevate Synack’s brand awareness through a high-impact tower ad. The challenge was integrating the design around the tower’s windows, so I meticulously positioned each element. A massive Synack logo dominates the façade, our brand promise overlays the signature waves, and a rotating base message clearly communicates what Synack does.
My role: Concept and creative direction
Video production: Salvador Vanegas
“To see Synack on the big screen in Times Square was such a memorable moment. Thanks to everyone on the Synack team and at Nasdaq who worked so hard to ensure the success of our Women in Cyber event yesterday evening at Nasdaq Marketsite. The turnout was fantastic – clearly there’s a need for this kind of networking event supporting women in the security field. More to come!”
Jay Kaplan, CEO and Co-founder of Synack
What people are saying
“Women have such an important role in securing our world and I love seeing events like these.”
Annalise Mahoney